The world is going Digital in due time by the year 2020, almost all the companies around the globe including India will have an online presence and thus creating many career opportunities in Digital Marketing.
Check out the Digital Marketing Career Path in India.
Often we come across the questions asking about the Digital Marketing Career Path. Let me tell you; it’s quite promising.
I know the first question which arises in your mind is: What is the scope of Digital Marketing? or what is the Digital Marketing Career Path? By the time you reach the end of this blog, I am sure that you will be convinced that Digital Marketing is the best career choice for you.
At this instant, there are almost 10,000 jobs available in the industry now.
If you are thinking how will be your Digital Marketing Career Path, you should definitely read this article. To begin with, let us first know why Digital Marketing is important.
Why Digital Marketing?
- At the present time, Digital Marketing is a progressive field.
- With technology developing every day, you have to continuously develop your digital marketing skills so that your career keeps growing.
- In reality, all other sectors are stuck with a small growth of 5 to 10 %, the digital marketing industry is booming with 40% growth rate.
- According to this research, the digital economy is growing 10 times faster than the traditional economy. Therefore creating various career options.
- There is something for everyone. In other words, if you love coding, you can go for web designing or if you are a born writer, go for content marketing and so on.
- Another key point is that the return on investment is excellent.
If you are thinking to start with digital marketing, don’t worry about your Digital Marketing Career Path. It is bright already.
Digital Marketing Career Path is very remarkable. Also, it is very promising.
Here is everything you need to know about Digital Marketing Career Path.
- 0-1 years of experience: Digital Marketing Analyst.
- 1-3 years of experience: Digital Marketing Specialist or Expert.
- 3-5 years of experience: Digital Marketing Team Lead or Asst Manager.
- 5 years of experience: Digital Marketing Manager.
- 8 years: Digital Marketing Strategist.
- 10+ years: Chief Marketing Office.
To begin with, let’s start with the entry-level designation in Digital Marketing.
1. Search/Social/Digital Marketing Analyst/Executive
Your Digital Marketing Career Path will start from here. If you are an entry-level analyst in the world of digital marketing, your job description will handle basic tasks in digital marketing. Working experience in placing Ad Campaigns on Google, Facebook, Bing, Twitter, Pinterest that have clear performance goals. For this position, you need not have any past experience.
Experience: 0-1 years
Salary : Rs 20,000 – 30,000 per month
2. Digital Marketing Specialist/Expert
The next phase in your Digital Marketing Career Path is of Digital Marketing Specialist. With hands-on experience of the whole gamut of digital marketing Experience in Digital Advertising (PPC, CPM). As a specialist is responsible for Execution & Monitoring digital marketing campaigns, mainly paid search SEM, display, and email marketing, Affiliate Marketing, etc. For this position, you need to have one to three years of experience.
Experience: 1-3 years
Salary : Rs 50,000 – 60,000 per month
3. Digital Marketing Team Lead/Asst Manager
The next phase in your Digital Marketing Career Path is of Digital Marketing Team Lead. Its the task of Digital Marketing Team Lead define requirements, tasks, and resources associated with SEO strategy. Also, manage and lead the team from the front that includes forming strategy, tactics, the scope of work, execution plan and set the razor-sharp priorities for the team who execute the task. For this position, you need to have three to five years of experience.
Experience: 3-5 years
Salary : Rs 1,00,000 – 1,50,000 per month
4. Digital Marketing Manager
The next phase in your Digital Marketing Career Path is of Digital Marketing Manager. As a Digital Marketing Manager, you will be responsible for developing a website traffic plan. Creating goals and benchmarks to meet the expected results. Also, Generating monthly reports on marketing campaign’s performance. Optimizing website and social media channels for SEO as well as usability. Also, Analyzing key metrics that unit website traffic and service quotas. Managing all aspects of marketing operations, including key personnel. For this position, you also need to have five years of experience.
Experience: 5+ years
Salary : Rs 3,50,000 – 4,00,000 per month
5. Digital Marketing Strategist
The next phase in your Digital Marketing Career Path is of Digital Marketing Strategist. As a Digital Marketing Strategist, you will be responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data. Also, Spotting trends and technologies that play roles in consumer’s lives. Setting digital marketing strategies using all necessary tools (for example, website, emails, social media and blogs). For this position, you need to have five to eight years of experience.
Experience: 5-8 years
Salary : Rs 4,50,000 – 5,50,000 per month
6. Chief Marketing Office
The highest designation in your Digital Marketing Career Path is of Chief Marketing Officer. A Chief Marketing Officer (CMO) is responsible for overseeing the planning, development and execution of an organization’s marketing and advertising initiatives. Also, the CMO ensures the organization’s message is distributed across channels and to targeted audiences to meet sales objectives. For this position, you need to have eight to ten years of experience.
Experience: 8-10 years
Salary : Rs 7,50,000 – 8,00,000 per month
The above information is combined in the hope that people understand the digital marketing career path.
Indeed the Digital Marketing Career Path which is quite convincing.
When you start your career, you might be specializing in one area such as SEO. However, based on your interest or business need, you can also learn and get into social media, PPC, analytics, mobile, content, etc.
Also, for a senior role like Digital marketing managers, companies will expect you to know all the channels. Also, manage a team, allocate budget and also work with an agency if necessary.
To summarize, Career in digital marketing is one of the best things you can do if you want a stable career. Sooner or later, your career objective will be established. To more click here to read how can you kickstart your career in digital marketing.