The announcement of Google Trends Revamp
Recently Google announced, the Google Trends revamp which has new features and a new navigation system. Google explained that these changes are made taking into consideration the feedback they received from users. The Google Trends revamp more editorial data-based stories. It also gives you the capability to create your own stories using Year in Search data. Also, one can create stories by exploring the Trending searches and Explore pages.
Google Trends has always been one of the most significant tools for Journalists around the world to track and cover developed stories. It is also beneficial for SEO and SEM managers, as it has been an excellent tool to get the grip of the content and campaigns based on the latest and yearly trends. Google Trends is the most prominent search activity tracking platform. With the Google Trends revamp, amazing new features are appended to it. These new features make it more comfortable to navigate through its User Interface. This also helps in discovering the content and find the relevant tools to check search activity on a global or local scale.
The Google Trends revamp also focuses on enhancing search figures with editorial or created content. It also introduces a fresh way to visualize search activity data in the form of ‘Intensity Maps.’
Intensity map is the most distinguished change brought by the Google Trends revamp. As the name suggests, it allows users to study the intensity of search results based on geography. The searches can be filtered which can also be narrowed from a global prospect to a city or state wise search values.
Furthermore, one can also compare the search traffic associated with two or more people and events. The analysis which we get from data comparison will be seen in graphical form as well as in the way of an intensity map.
A notable change brought by the Google Trends Revamp is the availability of a real-time search trend option in the ‘Trending searches’ section. This will allow users to select within two parameters, i.e. ‘Daily search trends’ and ‘real-time search trends’. Additionally, a dedicated section lists Google Trends data stories presented by Google’s News Lab team on various topics. Moreover, it is now more straightforward for users to go through search data dating since 2001 to study the search trends associated with a particular personality or event.
Latest News Stories and Insights
We will be able to see Latest News Stories and Insights based on Google’s data. This is another feather in Google Trends Revamp hat. The debut of the latest news stories and insights based on Google Data is something that will be most trending. This is an initiative of Google News Lab. Google News Lab team is working with Journalists around the world to enhance this feature further. Their algorithm will create stories from around the world. Depending upon the regions you have selected in Google Trends, it will show you the trending news stories from that region.
Year based Search
It is now possible for users to go through search data dating since 2001 to study the search trends associated with a particular personality or event. Finally, the fourth Google Trends revamp is here. It is the inclusion of Year in Search, where you can go back till the year 2001 and view what were the trending searches during all those years.