Often I come across the question that what is a better option “an MBA in Digital Marketing OR a Digital Marketing Certification course.”
Doing an MBA is quite in style these days. It is like booking a ticket for a hefty pay package. However, you also need to invest time and money in two years. Also, the fees depend on the institute you get into, and you need to make sure you get into a good one. To get into a good college, you also need a degree with excellent academics. Also, you need to clear entrance examinations and so on. Attractive as the qualification of an MBA is, it is not that easy to get into any of the MBA programs. Similarly, it is also difficult to get admitted to MBA in a digital marketing program. People are less likely to prefer an MBA in Digital Marketing in India when they have other options available offering better results.
As the number of internet users is on the rise, the demand for digital marketing is increasing day by day. But where the industry lacks is the proportion of skilled professionals who are expert in digital marketing and its techniques. Anyone can enter into the digital marketing industry without any degree. So the demand for digital marketing certification courses is high. Deciding what will be appropriate for you might be difficult.
This blog will solve all your doubts once and for all.
Let’s discuss how Digital Marketing certification course is different from MBA in Digital Marketing…
The AIM of Digital Marketing Certification Courses & MBA in Digital Marketing
1. MBA in Digital Marketing
In MBA Digital Marketing, you will study the fundamental business concepts including Digital Marketing using those business concepts. You will get an overall idea of what is the role of Digital Marketing in business instead of learning professional Digital Marketing skills and techniques. The ‘MBA in Digital Marketing’ primarily aims in developing managerial skills rather than technical skills.
2. Digital Marketing Certification Courses
Digital Marketing certificate typically aims at acquiring technical and professional skills. A person who is determined on learning essential skills and knowledge should go for Digital Marketing Certification course.
How is Digital Marketing Certification Better than MBA in Digital Marketing?
Obviously, when it comes to career, we all want the best possible option for us. So if you are determined in choosing a career in Digital Marketing, then a digital marketing certification course would be more beneficial than an MBA in digital marketing. Still not convinced? Let me tell you more.
1. Meeting the Demands of Skills for Digital Marketing
Everyone knows that there is a huge requirement for digital marketing experts and there is a gap in knowledge. This demand can only be filled by those who are understanding how to apply their theoretical knowledge to solve the problem at hand. Even though a lot of institutions and colleges have included digital marketing as a subject in their curriculum, they are unable to reach the bar when it comes to quality and practical knowledge.
This is primarily because the digital marketing skills need to be imparted by an expert who is capable of applying his knowledge in the real time. Well, those experts are operating in the industry. Whereas, the university professor is someone who gives the students an academic introduction.
2. Academic or Professional Requirements
As I mentioned above, for pursuing MBA in digital marketing programs, you require an excellent educational background, and if you are not a graduate, you are not even eligible to take entrance exams. Education qualification is a pre-requisite when it comes to an MBA, unlike any digital marketing certification course.
You do not need any professional background to take up digital marketing certification courses. The only requirement is your passion for making a career in digital marketing.
3. Employment Opportunities
Almost everyone is doing an MBA in digital marketing online or offline without thinking about the benefit they will get from it is.
Here is a fact:
93% of MBA graduates are unemployed in India according to a study conducted by the Associated Chambers of Commerce and Industry of India (Assocham) in April 2016.
This study states that except for the elite Indian Institutes of Management (IIMs) and the top 20 ranking institutions, most of the MBA graduates are working for 8 or 9 hours for 10,000 INR or even less. This is because people lack professional skills and the market requires experts who can solve the real world problem.
Therefore, going for a Digital Marketing Certification Course is always a better option.
To sum up, MBA in Digital Marketing vs. Digital Marketing Certification Course:
- Firstly, you don’t need any prior qualifications or degrees to register for any certificate courses.
- Second, you don’t need to appear for any entrance exams.
- Third, you will receive your certification in a lesser time than an MBA degree with less money.
- Fourth, you will receive hands-on training on all the techniques of digital marketing from the experts.
- Also, you will be able to start working as soon as you get certified.
To conclude, Digital Marketing Certification Course is always a better option if you want to have a successful career in Digital Marketing. After you complete your Digital Marketing Certification Course, there are many Digital Marketing Jobs & Career Opportunities out there.
When it comes to Career Path in Digital Marketing, I tell you it’s quite promising. Start learning Digital Marketing for the grand launch of your career.
All the Best !!!